There are hundreds of companies that have reviews on Reviews Bird right now. All those companies have varying businesses and appeal to different audiences. Some of those are online shopping websites, trading companies, reading websites, and many more. One kind of business that has become an important necessity of the time is fast food restaurants.
People are always looking for more interesting and better options to satisfy their craving for fast foods. The online reviews about food companies are helpful in such a quest. Online reviews tell a lot about the quality of food and service. Moreover, positive reviews also bring in more customers, thus helping the business owners as well. But to gain all the benefits, it is very important to manage customer reviews. Listed below are some useful tips to manage customer reviews for a fast-food company.
Decide who will be in charge
Each company must decide who will be in charge of monitoring and responding to customer reviews. You don’t want a junior waiter insulting a customer who has complained about the waiter’s serving skills! Many sites only allow one management response per review, and you also want to control the quality of your responses. A welcoming writing style, a strong customer service attitude, the authority to address complaints, and sound judgment on when to refer a review to more senior staff are some of the qualities that are required for someone to be in charge of internet reviews.
Avoid posting bogus reviews
Posting nice ratings about your own business or negative reviews about your competitors are unethical and against site guidelines. This is true not only for business owners but also for employees and any relatives or friends who are not actual clients. It’s also possible that posting bogus reviews is against the law. Business owners in certain nations are hiring attorneys to fight what they believe are fraudulent and defamatory negative evaluations. Larger review sites weed out any reviews they suspect are fake.
Tackling Negative feedback
Many businesses are concerned that poor online reviews may drive away current and potential consumers. You don’t need to fear this as long as you know how you can use negative feedback to your advantage. It might seem impossible, but there’s nothing an expert manager can’t do.
Acknowledge Positive feedback
Most marketers recommend replying to favorable evaluations so that clients know you value their praise. Some people advise sending a private message to the consumer, while others advise replying publicly (you may have little choice if you’re reacting to reviews on social media sites like Facebook and Twitter). You may also have to choose whether or not to respond to all favorable reviews or simply those that stand out.
Own your company page
It doesn’t cost any money to claim your company page and control whatever goes on there. In case there hasn’t been any page already made, you can easily make one yourself. Owning your company page will help you rank higher on search engines and will drive more traffic to your company.
It is not easy to handle feedback and reviews but if you put in a little effort, the rewards would be countless, and your business will gain more fame and prosperity than you’d expect.