Over on Instagram, pop-up T-shirt vendors are marketing slightly more developed designs. Scroll through #coronavirusmerch and you’ll find riffs on heavy-metal concert shirts while using word “coronavirus” occur a nearly illegible font; a scroll of stops for the virus’s “world tour” typically runs along the shirt’s back. In a mocking experience of the anxiety many Americans feel about stocking high on make-up, a number of Instagram T-shirt vendors are shilling identical “Panic on the Costco ’’ shirts, a play around the name of emo band Panic with the Disco. Late recently, one account, @socialdistancinghat, began selling ballcaps that read “Faucci”—a mash-up of “Gucci” and “Fauci,” after Dr. Anthony Fauci of the Trump administration’s virus task force.
Brands, T-shirt makers fall into line to trademark coronavirus pandemic
Not all marketing efforts are so amateur. Last week, over the month after coronavirus took hold in America, an argument sought out about Virus Collective, a “philanthropy-minded, text-based streetwear brand” based in Los Angeles. Its website is sharp, showcasing models wearing custom t shirts printed with slogans like “Don’t Touch Me” (one wonders how a brand managed to accomplish photoshoots inside the era of social distancing). According to the website article, 25% of the brand’s proceeds will probably be donated to the World Health Organization’s COVID-19 Response Fund.
T-shirt: The yardstick to look at the fashion trends
This T-shirt renaissance would have sounded insane a number of decades ago. Stand-alone tees was previously a pillar of counterculture fashion, stylishly protesting the collard shirt corporate world. But once Brando and Dean donned their white tees in A Streetcar Named Desire and Rebel Without a Cause, respectively, the T-shirt was changed once and for all.
“We are very shocked from this and also have lodged representations with Canada, requesting a thorough investigation plus a clear explanation,” foreign ministry spokesman Wang Wenbin said in reply to a question in a daily briefing on Monday, adding that this virus really should not be connected to specific countries or regions.